Your Online Presence Needs Maximizing

August 27, 2019 by StrategyDriven

It doesn’t matter what sort of business venture you are hoping to launch, from a restaurant to a street food van, and from a tee shirt printing company to a freelance blogger, you will need to hone your online presence. Being online and visible is vital in the twenty first century. Your main market will be the millennial. These are individuals who are keen to get online as much as possible and utilize every aspect of the web to source their news, their services and their shopping. You need to ensure that you can tap this market.

The millennial demographic will communicate with their potential market online and will be keen to source companies via reputation. Your online presence can enhance your ability to appeal to the millennial market. Take a look at how you can maximize your online presence.

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Website Development

The face of your business will be your website. While you could have an all singing and all dancing website with most impressive of flash animation, this is pointless if your navigation is cumbersome and it takes an age to get to your shop page. As a rule of thumb, you should keep things as simple as possible. Have a short and simple menu and make it easy to get to your shop page within two clicks. You need your website to be attractive, but don’t worry about this so much that you forget about functionality and ease of use.

The most important aspect of your website is its visibility. Your website could be phenomenal, but what if no one can find it? Instead, you need to consider what is it worth to rank #1 in Google? The answer is everything. Google is the number one search engine that all Internet users have on hand should they need to locate a business or have a question that needs answering. Google always has the answer. Forget Lycos and AskJeeves. Times have moved on, and Google has emerged the winner.

You need your website to be searchable. So how do you compete with your already established industry rivals? You need to harness the power of SEO. If this sounds like a whole different language to you, consider outsourcing this business function. This could be money well spent. Otherwise, you could find yourself wasting a small fortune on an AdWords campaign that is not fruitful. An off site specialist will formulate a strategy to help you achieve your aims, whether this is enhancing your following on Twitter or converting more hits to sales on one particular product. Your online presence needs to have your website at the center of everything within your digital strategy. This is the platform that will result in sales and leads.

Social Media

Your social media channels are a great way to feed traffic towards your website. Ensure that you have a Twitter feed, an Instagram page and a Facebook account. These channels will allow you to display your wares, communicate with customers, post relevant content and promote discounts and offers. All of these strategies will help to direct more traffic to your website, and will enable you to increase your following online. With more shares, you will reach a greater number of people within your niche market.

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Being online means being at the mercy of the elements. Nearly everything online is public from the comments on your Twitter feed to the remarks under your Instagram snaps. If someone chooses to review your product or customer service, it will be visible for all to see. You cannot expect a potential customer to pay a premium for your services if you have a swathe of negative reviews. You cannot allow it to get to this point, as the first thing people will check out about your company will be the reviews.

Ensure that you under promise and over deliver. If you know that you can deliver a product in two days, state that you’ll have it on the customer’s doorstep in three. This way, you can make it appear that you’ve gone the extra mile when your customer has a pleasant surprise a little early. Add an incentive, a voucher code or a freebie, and focus on customer experience. Get this right, and the positive reviews will flow in online, resulting in a more glowing presence to show off to your demographic.

You shouldn’t forget the more traditional methods of marketing, but your online presence should be the main focus in your early years as a startup. Get this right, and your business will thrive.

Romans 10:18-21

Arlin Sorensen's Thoughts on Scripture

In Romans 10:18-21 Paul quotes Psalm 19:4 which tells us that the gospel went out and Israel heard it.  They are accountable for their rejection of the Good News. It’s not a secret that God has proclaimed His plan for our salvation, whether Jew or Greek. It applies to all of us and God’s made it clear. God’s give all of us ample opportunity to hear and explore His plan. We can’t blame anyone but ourselves if we ignore His truth and decide to live our own way. “But I ask, have they not heard? Indeed they have, for “Their voice has gone out to all the earth, and their words to the ends of the world.”

Even back in Moses day, God was clear that He would share His salvation with the entire world. While the people of Israel thought it would be their own, they didn’t…

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What Great Leaders Do to Be Successful

Lolly Daskal

What makes a great leader?

What do they do that’s different?

What is there about them that allows them to succeed at the highest levels?

While every leader is different, there are specific traits that great leaders tend to share. And they aren’t things people have to be lucky enough to be born with, but skills that anyone can learn and develop and implement. Here are some of the most important leadership principles to work on:

Great leaders lead by example. Truly successful leaders understand that those they lead are watching them and often looking to emulate their behavior. What they see is the model they’ll follow, so it’s important to lead by example. Set the tone for what you want to see in your team and where the organization needs to go.

Great leaders embody self-confidence. When you’re comfortable with yourself—and you know whether you are or aren’t—you’re able to do the things you need to do with confidence and conviction. People work hardest for leaders they respect, and that respect begins with your self-confidence.

Great leaders inspire self-confidence in others. Your confidence as a leader will inspire others to be confident in themselves and in the team.

Great leaders are not self-serving. The best leaders are not focused on what’s in it for them; they’re all about serving others. They are invested in making the lives of people around them better. The most successful leaders work to serve their people and make their team and their organization more successful.

Great leaders know how to take advice. No one gets to the top alone, and successful leaders understand the importance of coaching and mentoring. They’re never shy about asking for help and questioning what they know. For themselves and their organization, they make sure any support that’s needed is in place.

Great leaders possess the fortitude to move ahead, even in tough times. The best are not only bold about taking risks, they’re also fearless about overcoming obstacles. They realize that success requires them to keep things moving forward even through challenges, because that’s part of their responsibility as a leader. Once they know where they need to go, they rise to the occasion and do whatever it takes to get there.

Great leaders lead by following. Too many leaders think they should know it all, do it all, and always be in charge. But that isn’t what real leadership looks like, because to be a good leader, you have to first be a good follower. Great leaders not only accept this fact but embrace it.

Think of two leaders you admire and respect. Go through eachof these traits listed above and think about how they carry it out so you can use them as a model of success in your own leadership.

Lead from within: At every stage of your career, it’s important to focus on developing the traits that will help you achieve and maintain a high level of successful leadership.

Xenophobia: Three Killed As South African Mob Sets Ablaze Shops Of Nigerians

By checkpointcharley on 2. September 2019 • ( 0 )


South Africa President, Cyril Ramaphosa

Three people have been reportedly killed and many properties destroyed in an attack on foreigners, including Nigerians based in South Africa.

According to Adetola Olubajo, president of the Nigeria Union South Africa, the attacks began on Sunday morning in Jeppestown area of Johannesburg. He said the angry mob set a building ablaze in the area.

“The mob also looted several shops that were around the vicinity suspected to be owned by foreign nationals. But the Police later dispersed the mob and made some arrests,’’ he said in a statement.

“Late in the evening of Sunday, September 1, a group of violent locals suspected to be Zulu hostel dwellers besieged Jules Street in Malvern, Johannesburg looted and burned shops/businesses.’’

According to witnesses living on Jules street, the Zulu hostel dwellers were very organised and well-coordinated in looting and burning of any shops/businesses suspected to be owned by foreign nationals.

Olubajo said information gathered by members of NUSA in Malvern area indicated that over 50 shops/businesses were destroyed, looted and burnt overnight.

“Also, some businesses owned by foreign nationals were looted in Germiston on Sunday evening. A Nigerian-owned Internet Café and computer accessories business was among the looted shops in Germiston,” he said.

“When I got the sad news late yesterday (Sunday) evening, I immediately informed the Police in Jeppestown but lots of damage had been done already.

“The means of livelihood of people were looted and destroyed by fire overnight which has left many Nigerians traumatised.

“Nigerian-owned businesses were seriously affected. A car sales business owned by a Nigerian were among the several businesses set ablaze over the night.

“Although the Police said that many people had been arrested in connection with the unnecessary attacks, the looting and burning of foreign-owned businesses continued till Monday morning.”

He added that properties and businesses belonging to foreign nationals worth millions of Rands had been lost to looting and burning in the past week at different locations in Pretoria and Johannesburg.

Olubajo said that there was massive protest march in different parts of Johannesburg which were targeted at foreign nationals, noting that some of the areas affected by the violent protest march were Rosettenville, Turfontein, Germison, Primrose and Silverton in Pretoria.

“We implore the security operatives to be proactive and not reactive as many long years hard-earned investments have been lost through looting, destruction and burning,” he said.

“Our government officials should also seriously engage their counterparts in South Africa.

“This proactive move will go a long way to prevent further loss of properties and even lives. The situation is tensed and very dangerous for foreign nationals, hence, we implore Nigerians in South Africa, most especially in Gauteng Province to be vigilant and stay safe.”

This comes three days after President Cyril Ramaphosa of South Africa met with President Muhammadu Buhari in Japan.

Ramaphosa had told his Nigerian counterpart that efforts were in place to stop the attacks on Nigerians.