Google plans to penalise websites that feature intrusive pop-up adverts. It is updating the algorithms used to rank its search results so that offending pages are more likely to get lower placings.
The change is due to come into effect on 10 January. Google makes much of its money from placing ads on the mobile web. One expert said the company wanted to give users one less reason to use ad-blockers or search within apps instead.
“Google is one of the largest advertising companies in the world, but it’s in a very different position to Facebook, Snapchat and other global media consumption apps,” said Daniel Knapp, senior director of advertising research at the IHS consultancy. “Google is still very reliant on the desktop and mobile web to make money, and it’s much more difficult to clean up that experience than the native app environments. “That’s why it needs to tighten…
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