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Pokémon GO: an opportunity, not a threat • App Annie
Sameer Singh:
»The Pokémon GO phenomenon is showing little sign of losing steam. The app continues to earn daily revenue of over $10m on iOS and Google Play combined, even though it has been over three weeks since its initial launch. Because of its unprecedented success, we have received numerous inquiries from our customers about its effect on revenue and user engagement of other leading apps and games.
Interestingly, it appears that Pokémon GO’s impact has been largely additive to…
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